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texts brochure Veerhaven

brochure pic of veerhaven 1In December I wrote texts for the start of sale of the new building phase of Veerhaven. The Communication Artists of Nilsson introduced me to Arcus Projectontwikkeling (Arcus Project Development) the party behind the development of this new district of the Dutch village of Kruiningen.

They were looking for a writer that could feel just what kind of texts they wanted to put their building project in the spotlight without them having to spell out every little detail.

the basis
Nilsson had already provided a solid base. In close coordination with Arcus they had developed a concept brochure with the look and feel of a lifestyle magazine. Inside there would be ample space to describe the area, district and houses.

a personal touch
brochure pic veerhaven 2Most sales brochures are extremely dull, but the idea behind this one was to give everything a personal (lifestyle) touch. To not just say that a house has three good-size bedrooms, but to describe the feeling of space and freedom you experience in this beautiful house. Additional interviews with inhabitants and local entrepreneurs would complete the contents.

All this ensured that I had a really great writing experience. One moment I had to interview a bio farmer in Kruiningen, the other I received thorough instructions about the different house types at Arcus.

After all the preparatory talks and interviews I sat down, had a good think about the target audiences, the overall feel I wanted the texts to have and after that the writing was done in no time at all.

the end result
I am really proud of the end result. My texts in a beautiful Nilsson design (see the Dutch PDF) [link naar de PDF]. Also good to know: the first houses have already been sold.

more on Veerhaven (in Dutch)
more on SBText texts