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  • Writers will happen in the best of families. (Rita Mae Brown)     
  • Language is an art, like brewing or baking. (Charles Darwin)    
  • The single biggest problem in communication is the illusion that it has taken place. (George Bernard Shaw)     
  • Writing is not necessarily something to be ashamed of, but do it in private and wash your hands afterwards. (Robert Heinlein)     
  • Western Europe owes its civilization to translators. (Kelly Louis)    
  • Good communication is as stimulating as black coffee and just as hard to sleep after. (Anne Morrow Lindbergh)     
  • The skill of writing is to create a context in which other people can think. (Edwin Schlossberg)     
  • I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again. (Oscar Wilde)    
  • Why do writers write? Because it isn't there. (Thomas Berger)    
  • If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster. (Isaac Asimov)     
  • No passion in the world is equal to the passion to alter someone else's draft. (H. G. Wells)    
  • We tend to look through language and not realize how much power language has. (Deborah Tannen)    
  • Writing well means never having to say, 'I guess you had to be there.' (Jef Mallett)    
  • The best way to become acquainted with a subject is to write a book about it. (Benjamin Disraeli)    
  • The process of translating comprises in its essence the whole secret of human understanding of the world and of social communication. (Hans Georg Gadamer)    
  • Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs. (Jack Lynch)    

super hero stories for HZ campaign

Holy super assignment, Batman! Late this spring, I got to know a large group of super heroes. They all study at HZ University of Applied Sciences in Vlissingen. In their daily lives they are often just referred to as students, but, boy, do they do amazing things. They are not afraid to face challenges, in fact, they seek them out. They do lots and lots of practical assignments that will blow your mind, have the coolest internships abroad and are just so utterly devoted and fanatic in their approach of their studies and school.

Impressive stories

They each had really impressive stories to tell about their studies at HZ. And I had the privilege to write them down for the new HZ campaign. It highlights how the HZ will help students discover their talents; their inner super hero-ness, if you will. The texts are multifunctional. Quotes can be used on posters, all paragraphs can be used individually on the internet and you can also read student stories in their entirety.

English and Dutch campaign

HZ offers is attended by Dutch and international students. Of course, they need to be approached in different languages. But, as  HZ’s people told me, they also need to be approached in a different way. After all, if you consider studying abroad, you will look for different information than a student who will stay in the safety of their homeland. That is reflected in the texts.


I got involved in the project through the communication artists of Nilsson. They worked the whole campaign out in cooperation with HZ. They are also responsible for the student’s awesome super hero photos. I am really pleased with it all. Together we have made one coherent story. And to me it doesn’t feel over yet. I am ever so curious what the super heroes will do next. I will try and keep an eye on the next adventures of Alex, Alexander, Dominique, Elise, Esther, Hedzer, Iris, Jasper, Jekaterina, Jochem, Joost, Luke, Maninder, Maria, Mariyana, Özlem, Philip, Raluca, Selina, Willem and Wout.

Read one of the English language superhero/student stories
Go on, read another one

Read more about my writing skills