Since autumn 2013 I have been working on the communication of DEEL& Ulrum (Sharing Ulrum). DEEL& Ulrum is a project in the village of Ulrum in the northern Dutch province Groningen. The village faces several challenges such as a dwindling population size and outdated houses. On the upside Ulrum is a very close-knit community and people really look out for each other. And what is more they are willing to put quite a lot of work in getting their village ready for the future.
communication and publicity
The project focuses on three pillars change of use, improvement and consolidation. The inhabitants themselves will work on these challenges and they are supported by outside experts who will live in the village temporarily. My tasks in this project include: writing on the blog, making newsletters and taking care of publicity and press.
a new work field
There are several reasons why I am enthusiastic about this project. First of all: the project itself. Such a wonderful idea, for such a beautiful village. Second: the people I work with. Creative heroes Petra de Braal and Martien Luteijn plus all the people from Ulrum I still have to meet. Third: I usually do communication work for cultural events. DEEL& Ulrum is something totally different. Working on this project introduces me in new work fields such as housing, sustainability, community shrinkage and demography.
joining DEEL& Ulrum
Outside experts are a vital part of DEEL& Ulrum. If you are an expert in a relevant filed (architecture, demographics, art, sustainability etc) and have ideas to help and/or inspire Ulrum, please do not hesitate to send an e-mail to info@deelnulrum.nl to join the project.
more on DEEL& Ulrum (in Dutch)
DEEL& Ulrum on facebook (in Dutch)
DEEL& Ulrum on twitter (in Dutch)
more on communication by SBText